Don Jazzy, a seasoned producer and music executive from Nigeria, has refuted claims that he uses "streaming farms" to boost the popularity of his signees' songs on digital streaming platforms by purchasing "fake streams.
Remember how some fans recently criticized Don Jazzy and other record label executives on social media for using streaming farms to rig the numbers of streams going to their artists?
However, the Mavin CEO claimed there was no such thing as "streaming farming" in a recent interview.
He cautioned upcoming artists not to be duped by claims that an active streaming farm can increase stream volumes.
He warned them to put in more effort:
Don Jazzy said, “All these side talks about there being a form of streaming farm somewhere makes you lazy. Go and create beautiful music, and do all you need to do to market your songs.
“Don’t sit down there and be assuming that this person is getting here because there’s a streaming farm somewhere’. Trust me, it’s just going to affect you. You will be thinking that it’s unattainable. You can not get it. "Ogbeni, you are doing yourself a disservice.”
“There’s no goddamn streaming farm. or I don’t know whether people have it. But take it from people like us who are succeeding and are at the forefront. I’m telling you that there’s no goddamn streaming farm. It doesn’t make any sense. If there’s a streaming farm, why am I not buying it for my artists that are not winning?” he queried.